1. Put real text at the top (not an image)
Start with a short written intro.
Emails that begin with a big image can look like ads to email systems.
2. Use more text than images
Write helpful content. Limit images to what’s truly useful.
3. Do not duplicate links
Attach each link URL to just one button, one image, or one block of text.
4. Limit the number of links
Too many links can look promotional or suspicious.
Focus on 1–3 main actions.
5. Use clear, honest subject lines
“April Market Update + Events”
“URGENT!!! Don’t miss this!!!”
6. Avoid spammy words
Skip “FREE,” “ACT NOW,” or anything that feels salesy.
7. Don’t over-design your message or newsletter
Too many graphics or flashy layouts can look like ads.
8. Keep your “From” name the same every time
Example: “ABC Realtors Weekly Update” — consistency builds trust.
9. Stick to a regular schedule
Send weekly or monthly — not randomly or in big bursts.
10. Get regular engagement (opens/clicks)
When people interact with your emails, inboxes see you as more trustworthy.
Bottom Line
Simple + consistent + helpful = better inbox placement and more opens